Background

Transfer Latin Business Consultancy was launched in 1996 by Gerald Baal and Sven Kallen, with the intention to take advantage of two major issues that both experienced at the time. On the one hand, many Latin economies were expanding and changing at a rapid pace creating enormous market opportunities.

On the other hand, European companies were slowly shifting their focus away from the Asian and Eastern European economies towards other emerging markets. Transfer was created to fill in the need for a specialized intermediary between European and Latin companies.


Sven Kallen & Gerald Baal

The enthusiastic and energetic approach to tackle international market entry & marketing problems and convince organisations of the diverse market opportunities in the emerging regions of Latin America and Spain/Portugal has not gone unnoticed. Transfer has worked for both multinationals, medium-sized companies and government institutions. Among the partners 6 languages are spoken and the collective network of international contacts has proven very effective in carrying out projects in a range of sectors.

Sven V. Kallen (1971) studied Business Administration at Erasmus University in '95 with a specialisation in Strategic Management and International Marketing and participated in the IMScEC exchange program to ESADE in Barcelona in '94. After research projects in Spain, Costa Rica and Mexico he travelled extensively in Central America and the Caribbean.

In '96 he started, together with Gerald Baal, Transfer LBC to offer a comprehensive service package to European companies with interest in Southern Europe & Latin America.

Gerald A.P. Baal (1971) studied Business Administration at Erasmus University in Rotterdam, with a specialisation in Strategic Management and International Law. In '93, he participated in the half year IMScEC study exchange program with ESADE, Barcelona's top-business school. After research projects in Spain, Argentina, Chile and Brazil he increased his knowledge of the region by travelling extensively in South America.

In '96 he started, together with Sven Kallen, Transfer LBC to promote market opportunities in Southern Europe & Latin America and nowadays with a strong focus on Canada as well.